.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, when familiarized to getting billions in venture capital every year, have actually raised nearly $360 thousand so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That stagnation is due to market saturation, enhanced regulatory tensions, and also economical uncertainties.ADWEEK consulted with five VCs who remain to buy adtech business, regardless of these problems, about what they are actually trying to find and also what they steer clear of. Probably unsurprisingly, these entrepreneurs are actually targeting possibilities in privacy-focused technologies and industry-specific locations such as hooked up television.